My 2024 AV industry prediction starts with a slide show with a sampling of the many fails for automated vehicles in 2023 (primarily Cruise, Waymo, Tesla). Yes, some hopeful progress in many regards. But so very many fails.
Jalopnik slide show link is here: https://jalopnik.com/this-was-the-dire-state-of-self-driving-cars-in-2023-1851115821
My big prediction for 2024 is the industry (if it is to succeed) will get a more enlightened strategy for both deployment criterion and messaging. Sure, on a technical basis, indeed it needs to be safer than comparable human driver outcomes.
But on a public-facing basis it needs to optimize for fewer embarrassments like the 30 photos-with-stories in this slide show. The whole industry needs to pivot into this priority. The Cruise debacle of the last few months proved (once again; remember Uber ATG?) that it only takes one company doing one ill-advised thing to hurt the entire industry.
I guess the previous plan was they would be "done" faster than people could get upset about the growing pains. Fait accompli. That was predictably incorrect. Time for a new plan.
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